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Junko Asai

Partner & Attorney-at-Law | Tokyo, Japan

Ms. A is a trusted legal advisor with a strong focus on corporate transactions, strategic negotiations, and international commerce. She offers practical, forward-looking advice grounded in experience across domestic and cross-border deals, as well as treaty-related matters.

She gained legal experience mainly in Tokyo and Atlanta (2020–2021) and contributed to multilateral and bilateral negotiations at the Ministry of Foreign Affairs of Japan (2022–2023). These roles gave her a nuanced understanding of global legal practices and strong negotiation skills backed by practical international experience. She also has deep expertise in product and service labeling, advertising regulations, marketing strategy compliance, and consumer law risk management, which enables her to provide practical advice on a wide range of B2C legal issues.

Clients value her not only for her legal expertise but also for her approachable and client-centered manner. Her work spans diverse industries, including e-commerce, publishing, advertising, fashion, music, IT, and real estate. She provides comprehensive support in both preventative legal planning and dispute resolution, always with a deep commitment to the needs and goals of those she serves.

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Practice Areas

Transactions and Advisory, General Corporate Governance and Compliance, Licensing, International Corporate Transactions, Commercial Transaction and Consumer Regulatory Matters, Litigation and Arbitration, Debt Collection, International Inheritance, General Corporation, Consumer Law, Financial Law, Litigation, Arbitration, Provisional Remedies and Execution

  • State of New York  (2024- Present)
  • Tokyo Bar Association (2007-Present)
  • University of Pennsylvania School of Law (Master of Laws, 2020)
  • Keio University School of Law (Juris Doctor, 2001)
  • English and Japanese

About Junko

Junko ASAI was born in Kanagawa, Japan. She graduated from the University of Pennsylvania School of Law (LL.M.) (2020) and a Juris Doctor from Keio University (2007). Before joining the Firm, she worked as a practicing lawyer with expertise in litigation, arbitration, and negotiation in Tokyo (2007-2024). She also worked as a researcher at the Ministry of Foreign Affairs of Japan, engaging in multilateral and bilateral negotiations (2022-2023). She is registered to practice before the Supreme Court of Japan, admitted in 2007.

Languages: English & Japanese.

Practice Areas

Transactions and Advisory, General Corporate Governance and Compliance, Licensing, International Corporate Transactions, Commercial Transaction and Consumer Regulatory Matters, Litigation and Arbitration, Debt Collection, and International Inheritance.